Adidas Y-3

Y-3 Pure Boost Receives a “Tripple White” Makeover

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Yohji Yamamoto’s adidas line, Y-3, will be releasing a clean, all-white rework of the Pure Boost silhouette. As opposed to the Y-3 Primeknit Pure Boost ZG that released last year, this upcoming adidas Y-3 Pure Boost features a mesh constructed upper, Y-3 branding in black on the tongues, while resting atop a white Boost midsole and matching rubber outsole. Check … Read more

Y-3 Fall/Winter 2016 Sneaker Collection

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Y-3 is all set to roll out its comprehensive sneaker collection for the Fall/Winter 2016 season. The upcoming offering draws inspiration from the ’90s with a mix of rave culture along with Yohji Yamamoto’s minimalist signature. For example, the popular Qasa silhouette has been reworked as an extra-high boot, while adidas’ staple Stan Smith and Superstar sneakers have … Read more

Y-3 Spring/Summer 2016 Campaign

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Yohji Yamamoto takes his iconic Y-3 label to another level with a very active campaign for Spring/Summer 2016. The Japanese fashion brand delivers a bold collection that explores a kinetic grace with sheer, fluid, and ultra-light pieces. Classic Y-3 color palette of black and white is bolstered by bright pops of electric blue and candy red, reinforcing the collection’s full-spirited energy of fluidity and flow. Yamamoto has once again delivered progressive comfortable pieces that invoke a sense of easy elegance and couture comfort. Hit the play button below to watch the SS16 campaign video.