Why Emotional Intelligence is Crucial in Communication Arts

Emotional intelligence (EI) refers to the ability to understand, perceive, and manage one’s own emotions as well as the emotions of others. It involves being aware of your feelings and being able to regulate your emotional responses appropriately.

EI is an essential skill for success in many areas of life, including communication arts such as public speaking, writing, and interpersonal communication. Developing strong emotional intelligence can help communicators connect with their audience, resolve conflicts, and inspire change.

Below are some reasons why EI is so crucial for effective communication.

EI Strengthens Public Speaking

Emotional intelligence in Public Speaking
Source: grace-being.com

Public speaking relies heavily on emotional intelligence skills. EI enables speakers to connect with audiences and deliver memorable speeches.

By recognizing their own nervousness, speakers can use techniques to regulate anxiety and maintain focus. For instance:

  • Deep breathing exercises to stay calm
  • Positive self-talk and visualization to build confidence
  • Channeling nervous energy into enthusiastic delivery

Empathizing with the audience allows speakers to craft speeches addressing real needs and viewpoints. Speakers can:

  • Survey the audience to understand key concerns
  • Make eye contact and read body language cues
  • Adjust tone, pacing, and message based on feedback

Controlling nonverbal delivery is also crucial. Emotionally intelligent speakers can:

  • Modulate vocal variety, inflection, and volume
  • Use appropriate facial expressions and gestures
  • Project authenticity and passion through stage presence

Finally, establishing rapport through warm interactions makes speakers more enjoyable to listen to. They can:

  • Begin with a personal anecdote or humor to connect
  • Maintain friendly eye contact during the speech
  • Convey enthusiasm and approachability

Many professionals who have pursued a master’s in strategic communication have found that emotional intelligence training, alongside communication techniques, immensely bolstered their public speaking abilities.

When considering furthering your education with an online master’s in strategic communication, you’re not only investing in your professional skills but also enhancing your emotional intelligence. This program can help you develop a deeper understanding of human behavior, interpersonal dynamics, and effective communication.

Recognizing Own Emotions

Recognizing Own Emotions
Source: inc.com

The first key component of EI is self-awareness – the ability to recognize your own emotions and understand how they impact your thoughts and actions. Self-awareness involves tuning into your emotional state and identifying feelings as they arise.

For communicators, developing self-awareness is crucial because it allows them to monitor their own emotional reactions closely. This helps prevent reactive outbursts driven by intense emotions like anger, anxiety, or defensiveness. Instead of immediately expressing raw emotions outwardly, self-aware communicators can pause and evaluate their feelings before responding.

Some key benefits of self-awareness for communicators include:

  • Catching potential emotional triggers early before they escalate
  • Identifying how certain emotions positively or negatively impact their communication style and message
  • Recognizing how their internal emotional state affects external presentation and audience perception
  • Monitoring nonverbal cues like facial expressions, gestures, and tone of voice

Enhancing self-awareness takes time and conscious effort. Some techniques communicators can use include journaling to process emotions, discussing feelings with a trusted friend, and continually self-reflecting through questions like “What am I feeling right now?” and “How is this emotion influencing me?” The more communicators can fine-tune their ability to recognize their own emotions, the better they can constructively handle those feelings.

Regulating Emotional Responses

Source: greatergood.berkeley.edu

Once an emotion is identified, the next important EI skill is self-regulation – controlling one’s emotional responses by managing stress, channeling impulses, and adapting to changing moods or circumstances. Communicators adept in self-regulation are able to respond thoughtfully rather than reactively.

Self-regulation enables communicators to:

  • Modulate and temper emotional responses, avoiding extremes
  • Override destructive impulses driven by anger, irritation, defensiveness, etc.
  • Adapt communication style to shifting contexts
  • Project poise and calmness under stress

For example, when facing a hostile audience, a self-regulated speaker can override anger and maintain professionalism. When criticized, a PR specialist can regulate defensive instincts and address concerns cooperatively.

Specific techniques to boost self-regulation include:

  • Breathing exercises to relax
  • Mental countdowns to allow time for thoughtful response
  • Changing the communication environment to defuse emotional triggers
  • Reframing challenges as opportunities for growth

Developing the capacity to self-regulate provides communicators with flexibility, focus, and grace under pressure. It enables them to respond judiciously rather than reactively.

Understanding Others’ Emotions

In addition to managing one’s own emotions, EI also requires empathy – the ability to recognize, understand, and relate to other people’s emotional states based on verbal and nonverbal signals.

Empathy is key for communication arts because it allows communicators to see things from their audience’s perspective and “tune in” emotionally.

An empathetic communicator:

  • Reads nonverbal cues like facial expressions, tone, and body language to understand unspoken feelings
  • Listens without judgment and provides emotional validation
  • Anticipates audience needs, concerns, and potential reactions to craft appropriate messages
  • Establishes rapport through compassion, sensitivity, and emotional resonance

For instance, an empathetic writer can create stories that emotionally resonate with how readers are likely to feel. An empathetic speaker can read audience cues and adjust messaging accordingly.

Developing empathy requires effortful listening, suspending personal biases, and continually trying to place oneself in others’ shoes. However, this emotional understanding enables communicators to foster powerful connections with audiences.

EI Improves Written Communication

Source: educba.com

EI is invaluable for written communication, helping writers connect with readers. Self-aware writers identify personal biases shaping their perspective. They:

  • Recognize background and experiences influencing viewpoint
  • Monitor how emotions like frustration impact tone and style
  • Seek feedback from editors to improve blind spots

Empathetic writers get inside readers’ heads and appeal to their emotions:

  • Anticipate reader needs, interests, and potential objections
  • Craft content that provides value to readers
  • Adopt an appropriate voice and level of formality for the audience

Socially intelligent writers build goodwill and trust with readers by:

  • Choosing warm, inclusive language
  • Demonstrating respect for diverse perspectives
  • Conveying passion for topics meaningful to readers

Regulating emotions allows writers to focus content on progress, not venting. With EI, writers create resonant, influential text.

EI Enhances Interpersonal Communication

Interpersonal Communication
Source: postbeyond.com

Everyday interpersonal interactions, whether chatting with friends or workplace discussions, rely on EI skills.

Tuning into subtle social cues enables smooth, open dialogue. Emotionally intelligent communicators:

  • Notice nonverbal signals like tone, pacing, and body language
  • Ask clarifying questions to confirm understanding
  • Observe reactions to calibrate messaging appropriately

Regulating frustration allows communicators to avoid escalating conflict. They can:

  • Take a pause rather than reacting instantly
  • Express disagreement respectfully, not confrontationally
  • Focus on resolving issues, not attacking people

Showing interest through active listening and engagement builds mutual understanding. Communicators can:

  • Maintain eye contact and receptive body language
  • Ask thoughtful follow-up questions
  • Provide words of validation and encouragement

By applying EI abilities, communicators have constructive, harmonious exchanges.


For the end is important to mention that emotions have a profound impact on our bodies. When we experience different emotions, our body reacts physically. Emotional intelligence is a critical skill for achieving excellence in communication arts.

The ability to perceive, understand, and manage emotions – both your own and others’ – enables communicators to connect with audiences in an authentic way. It helps them avoid blunders, resolve conflicts, motivate, and inspire. Developing EI through self-awareness, self-regulation, empathy, and social skills leads to more effective public speaking, writing, PR, leadership communication, interpersonal dialogue, and more.