Rolls-Royce Officially Unveils the Cullinan SUV

Rolls-Royce has officially unveiled its highly anticipated SUV, the Cullinan. The British luxury car manufacturer is the latest to enter the SUV market, joining the likes of Bentley, Maserati, and Porsche.

Named after the largest diamond ever discovered, the Rolls-Royce Cullinan harbors a 6.75 liter twin-turbo V12 engine under the hood, cranking out 563bhp/420kW and 850Nm/627lb ft of torque.

The Cullinan is the first “three-box” automobile in the SUV sector, which means, the rear partition wall creates a distinct environment for passengers, separated from the luggage compartment.

“The super-luxury lifestyle is evolving and Rolls-Royce is in the lead. Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be. For this reason, they have asked us to create a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car. It is Effortless, Everywhere.

It is incomparable and dramatically evolves the parameters of super-luxury travel, translating Rolls-Royce’s ethos of ‘Effortlessness’ into physical capability, anywhere in the world. Cullinan will simply take the world in its stride.”; says Torsten Müller-Ötvös, Rolls-Royce’s Chief Executive Officer.

The Rolls-Royce Cullinan is set to go on sale at the end of 2018 with a starting price of around $325,000 USD. Additional options and bespoke features will shoot up the cost to a more eye-watering figure.