Swiss fashion house Bally presents “Off The Grid,” a contemporary celebration of its long-standing affinity with hip hop culture and its iconic aesthetic, starring North Carolina artist J. Cole. Coming right after Bally and J. Cole joined forces on a limited edition collection of hiking boots dubbed “JC Hiker,” the video sees the rapper traveling through Jamaica’s lush jungles wearing the JC Hiker. J. Cole stated, “While I was visiting the Bally office in London, I noticed a black-and-white picture of Bob Marley wearing a pair of Bally boots. I was impressed with the heritage of the company and how many people and places they’ve touched that I had no clue about.” To peruse and purchase the “JC Hiker” which is available in leather and suede, proceed here.
