Y-3 Pure Boost Receives a “Tripple White” Makeover

Yohji Yamamoto’s adidas line, Y-3, will be releasing a clean, all-white rework of the Pure Boost silhouette. As opposed to the Y-3 Primeknit Pure Boost ZG that released last year, this upcoming adidas Y-3 Pure Boost features a mesh constructed upper, Y-3 branding in black on the tongues, while resting atop a white Boost midsole and matching rubber outsole. Check … Read more

Y-3 Qasa High “Vista Grey”

Y-3 has rolled-out yet another monochromatic colorway of its popular Qasa silhouette, dubbed “Vista Grey.” Decked-out in grey as the name suggests, the sneaker boasts a sock-like upper with elasticated wrap-over straps, which is complemented by plastic eyestays for its lacing system. Y-3 branding on the plastic heel tab, and Yohji Yamamoto embossed branding on the lateral side of the … Read more

Yohji Yamamoto Discuss His Failures, Successes, and Fashion Philosophy

Legendary Japanese designer Yohji Yamamoto recently sat down with Business of Fashion‘s Imran Amed, for a rare and lengthy interview in which he spoke on his roots, his successes, his failures and his fashion philosophy. Yamamoto who is renowned for his avant-garde tailoring, over-sized silhouettes and dark color palette, spoke about how rejection led him to a life of gambling and drinking, and how going back to Japan saved his life. He also discussed his brand’s history, and gave a few words of wisdom directed at the young designers.

Watch the 39-minute video above to find out how the fashion icon turned his career around, and be sure to head over to Business of Fashion to read the full accompanying article.

Y-3 Fall/Winter 2016 Sneaker Collection

Y-3 is all set to roll out its comprehensive sneaker collection for the Fall/Winter 2016 season. The upcoming offering draws inspiration from the ’90s with a mix of rave culture along with Yohji Yamamoto’s minimalist signature. For example, the popular Qasa silhouette has been reworked as an extra-high boot, while adidas’ staple Stan Smith and Superstar sneakers have … Read more

Louis Vuitton Pays Respect to Yohji Yamamoto With The Regatta Sneaker

Louis Vuitton SS16 Regatta Sneaker

As part of the Louis Vuitton America’s Cup World Series collection, the French fashion house has unveiled the Regatta sneakers, a lifestyle silhouette that pays homage to the Maison’s sporting heritage. Apart from its maritime motif, the shoes boast a neoprene upper, a branded Velcro strap, and a Tubular-like midsole, all of which narrows down to the Maison taking significant design cues from Japanese … Read more

Y-3 Pure Boost ZG Knit Releases In Black Colorway

Y-3 Pure Boost ZG Knit sneaker

Y-3 rolls out another colorway of its Pure Boost ZG Knit silhouette. Featuring the latest footwear technologies and trend with the Primeknit upper construction alongside Boost midsoles, the low-top sneaker has been given a monochromatic treatment. TPU sidewall and 3-stripe branding gives added support, while a black leather tongue and liner, and embossed Y-3 branding, rounds out the design. The Y-3 Pure … Read more

Y-3 Spring/Summer 2016 Campaign


Yohji Yamamoto takes his iconic Y-3 label to another level with a very active campaign for Spring/Summer 2016. The Japanese fashion brand delivers a bold collection that explores a kinetic grace with sheer, fluid, and ultra-light pieces. Classic Y-3 color palette of black and white is bolstered by bright pops of electric blue and candy red, reinforcing the collection’s full-spirited energy of fluidity and flow. Yamamoto has once again delivered progressive comfortable pieces that invoke a sense of easy elegance and couture comfort. Hit the play button below to watch the SS16 campaign video.

Y-3 Spring/Summer 2016 Footwear Collection

We now a comprehensive preview of Yohji Yamamoto’s upcoming Y-3 sneaker collection for Spring/Summer 2016. Highlight of the upcoming range includes the new Kyujo silhouette which made its debut at Paris Men’s Fashion Week in high- and low-top versions, followed by the Qasa High in black and white colorways. The Instapump-inspired Kohna Futuristic also makes an appearance alongside the Boost … Read more

Y-3 Desert Boost “Military Green”

Y-3 has released a new colorway of its Desert Boost silhouette, as part of its fall 2015 collection. The new high-top rendition sports a military green shoe toe box, and a black suede ankle support, and rounded off with a white Boost midsole. A great addition to the forthcoming winter wardrobe. The Y-3 Desert Boost “Military Green” is now available … Read more

Y-3 2015 Fall/Winter 2015 Desert Boost & Hayworth Guard

Yohji Yamamoto’s Y-3 label in collaboration with adidas has unveiled the new Desert Boost and Hayworth Guard sneakers, for the Fall/Winter 2015 season. The two sneakers which boasts the BOOST technology, sports Y-3′s signature futuristic and monochromatic look. The Desert Boost features a calfskin leather upper and neoprene sock liner sitting atop the BOOST technology, whereas the Hayworth … Read more