Y-3 Unveils the Blacked Out RUNNER 4D for Fall/Winter 2018

Fresh off the launch of its Fall/Winter 2018 lookbook, Y-3 has returned with its second RUNNER 4D sneaker iteration for the FW18 season. The new offering boasts an all-black treatment across the primeknit upper, while resting atop the revolutionary 4D-printed Futurecraft midsole, for long-lasting cushioning and stability. Additional design elements include ultra-resistant eye stays, Yohji Yamamoto embroidery … Read more

Y-3 Launches its Fall/Winter 2018 Chapter 2 Campaign

Roughly two months after launching its Chapter 1 campaign for FW18, Y-3 has returned with the Chapter 2 campaign for the same season, photographed by Angelo Pennetta. The new campaign find models donning Yohji Yamamoto’s avant-garde designs in the woods, with the aim of exploring an unconventional balance between progressive technology and organic simplicity. The … Read more

adidas Y-3 Drops the Adizero Runner in “Black/White” Colorway

adidas and Yohji Yamamoto’s Y-3 unveils their latest running sneaker under the adizero line. The new offering sees a combination of technology and design, with the incorporation of sports functionality on a stylish silhouette. The Adizero Runner features a blacked-out mixed material upper of mesh and neoprene, along with a TPU lacing system that binds the … Read more

Y-3 Releases its Fall/Winter 2018 Campaign

Y-3 took to the streets of Los Angeles for the first chapter of its Fall/Winter 2018 campaign. The sportswear label created by adidas and Yohji Yamamoto, explores the concept of “NICE TO MEET YOU,” a way of paying tribute to the label’s ongoing collaborative nature. Shot by Angelo Pennetta in downtown Los Angeles, the collection showcases top-notch … Read more

Y-3 Spring/Summer 2019 Collection

Just a few days after showcasing his eponymous label’s Spring/Summer 2019 collection, Yohji Yamamoto returns to Paris Fashion Week to showcase Y-3’s Spring/Summer 2019 collection. The collection which is inspired by Yohji Yamamoto’s fascination with “air between the body,” features the signature Y-3 monochromatic color schemes, billowing silhouettes, and sport-luxe fabrics. Check out the entire Y-3 Spring/Summer … Read more

Yohji Yamamoto Spring/Summer 2019 Collection

Yohji Yamamoto showcased his Spring/Summer 2019 collection at Paris Fashion Week. The legendary Japanese designer came through with his signature avant-garde and voluminous dark style. The collection distinguished itself with a variety of bold prints, which include floral imagery across shirts and pants, faces, and plenty of Japanese Kana. Check out the entire Yohji Yamamoto Spring/Summer … Read more

Y-3 Pure Boost Receives a “Tripple White” Makeover

Yohji Yamamoto’s adidas line, Y-3, will be releasing a clean, all-white rework of the Pure Boost silhouette. As opposed to the Y-3 Primeknit Pure Boost ZG that released last year, this upcoming adidas Y-3 Pure Boost features a mesh constructed upper, Y-3 branding in black on the tongues, while resting atop a white Boost midsole and matching rubber outsole. Check … Read more

Y-3 Qasa High “Vista Grey”

Y-3 has rolled-out yet another monochromatic colorway of its popular Qasa silhouette, dubbed “Vista Grey.” Decked-out in grey as the name suggests, the sneaker boasts a sock-like upper with elasticated wrap-over straps, which is complemented by plastic eyestays for its lacing system. Y-3 branding on the plastic heel tab, and Yohji Yamamoto embossed branding on the lateral side of the … Read more

Yohji Yamamoto Discuss His Failures, Successes, and Fashion Philosophy

Legendary Japanese designer Yohji Yamamoto recently sat down with Business of Fashion‘s Imran Amed, for a rare and lengthy interview in which he spoke on his roots, his successes, his failures and his fashion philosophy. Yamamoto who is renowned for his avant-garde tailoring, over-sized silhouettes and dark color palette, spoke about how rejection led him to a life of gambling and drinking, and how going back to Japan saved his life. He also discussed his brand’s history, and gave a few words of wisdom directed at the young designers.

Watch the 39-minute video above to find out how the fashion icon turned his career around, and be sure to head over to Business of Fashion to read the full accompanying article.

Y-3 Fall/Winter 2016 Sneaker Collection

Y-3 is all set to roll out its comprehensive sneaker collection for the Fall/Winter 2016 season. The upcoming offering draws inspiration from the ’90s with a mix of rave culture along with Yohji Yamamoto’s minimalist signature. For example, the popular Qasa silhouette has been reworked as an extra-high boot, while adidas’ staple Stan Smith and Superstar sneakers have … Read more