Y-3 Spring/Summer 2016 Campaign


Yohji Yamamoto takes his iconic Y-3 label to another level with a very active campaign for Spring/Summer 2016. The Japanese fashion brand delivers a bold collection that explores a kinetic grace with sheer, fluid, and ultra-light pieces. Classic Y-3 color palette of black and white is bolstered by bright pops of electric blue and candy red, reinforcing the collection’s full-spirited energy of fluidity and flow. Yamamoto has once again delivered progressive comfortable pieces that invoke a sense of easy elegance and couture comfort. Hit the play button below to watch the SS16 campaign video.

Y-3 Spring/Summer 2016 Footwear Collection

We now a comprehensive preview of Yohji Yamamoto’s upcoming Y-3 sneaker collection for Spring/Summer 2016. Highlight of the upcoming range includes the new Kyujo silhouette which made its debut at Paris Men’s Fashion Week in high- and low-top versions, followed by the Qasa High in black and white colorways. The Instapump-inspired Kohna Futuristic also makes an appearance alongside the Boost … Read more

Yohji Yamamoto Optical Fall 2015 “Deconstructed & Reconstructed” Collection

Iconic Japanese fashion designer, Yohji Yamamoto unveiled several additions to his line of eyewear. Dubbed “Deconstructed & Reconstructed,” the collection features a range of avant-garde and attention grabbing shapes. The frames utilize high quality acetate and metal for a premium construction, in conjunction with Christian Dalloz for bespoke lenses. See the collection in its entirety in the above gallery.

Y-3 Desert Boost “Military Green”

Y-3 has released a new colorway of its Desert Boost silhouette, as part of its fall 2015 collection. The new high-top rendition sports a military green shoe toe box, and a black suede ankle support, and rounded off with a white Boost midsole. A great addition to the forthcoming winter wardrobe. The Y-3 Desert Boost “Military Green” is now available … Read more

Y-3 2015 Fall/Winter 2015 Desert Boost & Hayworth Guard

Yohji Yamamoto’s Y-3 label in collaboration with adidas has unveiled the new Desert Boost and Hayworth Guard sneakers, for the Fall/Winter 2015 season. The two sneakers which boasts the BOOST technology, sports Y-3′s signature futuristic and monochromatic look. The Desert Boost features a calfskin leather upper and neoprene sock liner sitting atop the BOOST technology, whereas the Hayworth … Read more

Y-3 Unveils the Blacked Out RUNNER 4D for Fall/Winter 2018

Fresh off the launch of its Fall/Winter 2018 lookbook, Y-3 has returned with its second RUNNER 4D sneaker iteration for the FW18 season. The new offering boasts an all-black treatment across the primeknit upper, while resting atop the revolutionary 4D-printed Futurecraft midsole, for long-lasting cushioning and stability. Additional design elements include ultra-resistant eye stays, Yohji Yamamoto embroidery … Read more

Y-3 Launches its Fall/Winter 2018 Chapter 2 Campaign

Roughly two months after launching its Chapter 1 campaign for FW18, Y-3 has returned with the Chapter 2 campaign for the same season, photographed by Angelo Pennetta. The new campaign find models donning Yohji Yamamoto’s avant-garde designs in the woods, with the aim of exploring an unconventional balance between progressive technology and organic simplicity. The … Read more

adidas Y-3 Drops the Adizero Runner in “Black/White” Colorway

adidas and Yohji Yamamoto’s Y-3 unveils their latest running sneaker under the adizero line. The new offering sees a combination of technology and design, with the incorporation of sports functionality on a stylish silhouette. The Adizero Runner features a blacked-out mixed material upper of mesh and neoprene, along with a TPU lacing system that binds the … Read more

Y-3 Releases its Fall/Winter 2018 Campaign

Y-3 took to the streets of Los Angeles for the first chapter of its Fall/Winter 2018 campaign. The sportswear label created by adidas and Yohji Yamamoto, explores the concept of “NICE TO MEET YOU,” a way of paying tribute to the label’s ongoing collaborative nature. Shot by Angelo Pennetta in downtown Los Angeles, the collection showcases top-notch … Read more