Beyoncé has officially launched her own athleisure line, called “Ivy Park.” The news first broke in October 2014, revealing that the singer-songwriter will be launching her clothing line in conjunction with Topshop boss Philip Green. While at the time, it appeared the brand would be dubbed “Parkwood Topshop Athletic,” it has been officially announced that it will in fact go by the name “Ivy Park.”
“My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance” Beyoncé stated. Bey and Green hold direct 50/50 ownership over the brand, whose style-conscious workout gear will be priced between €20 EUR and €150 EUR.
Ivy Park‘s debut SS16 collection is scheduled to arrive on April 14, in-store and online at select stockists worldwide, including Topshop, Nordstrom, Net-a-Porter, Selfridges, JD Sports, Zalando, and Namshi. Check out the brand’s initial campaign above and teaser video below.