Instagram Feed Update Will Prioritize Most Popular Posts, Similar to Facebook


Instagram will be making its biggest change yet, to how feeds are ordered. Similar to Facebook, popular posts will be shown first. According to Instagram, the reason behind this is the fact that “people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.”

The photo sharing platform is currently sorted in a chronological order, which does not prioritize popular posts or posts from friends that you might be more interested in. While this sounds like great news for already popular accounts, it might be the opposite for smaller/regular accounts (which may in fact have better and more interesting content).

However, here’s how Instagram sees it, “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.”

This major update to the Instagram feed is set to take effect in the coming months.