NikeCourt Celebrates Serena Williams With “Greatness” Collection

As Serena Williams gears up for the U.S. Open coming up next week, NikeCourt has unveiled the “Greatness Collection,” to celebrate the tennis superstar’s phenomenal career. Comprised of three footwear silhouettes and a special-edition bomber jacket, the range was initiated by Nike CEO Mark Parker himself, with whom Williams retains a very close personal and working relationship, who also guided the design team to create items that accurately captured the tennis icon’s personality.

The three footwear silhouettes includes the NikeCourt Flare, NikeCourt Air Max 1 Ultra and NikeCourt Roshe LD-1000. Each shoe features a juxtaposition of Nike Safari and marble prints, reflecting both Nike DNA and Serena’s penchant for animal prints, as well as her strength. For the NikeCourt Air Max 1 Ultra and NikeCourt Roshe LD-1000, the prints are carefully applied on a semi-transparent no-sew skin, and rounded up with a premium black leather Swoosh.

The bomber jacket on the other hand, features a sloping back-to-front hem and taffeta fabric, bearing a black mesh collar and cuffs, along with Serena Williams’ logo on the center back, two sets of zipper aglets for customization, and the icon’s signature quote, “You are strong, powerful and beautiful,” printed on the inside lining of the jacket, as well as on the sockliner of the shoes. Look out for the Greatness Collection at select NikeLab stores and on beginning August 27.